PRIVACY POLICY

1. WHO WE ARE

This website, ironworth.app, is owned and operated by Tierra Equipment, LLC, doing business as IronWorth, located in Houston, Texas. When we refer to "IronWorth," "we," "us," or "our" in this policy, we mean Tierra Equipment, LLC.

2. INFORMATION WE COLLECT

We collect the following types of information when you use our services:

• Contact Information: Name, email address, and phone number
• Equipment Details: Equipment class, make, model, year, hours, serial number, location, ownership status, and attachments
• Condition Assessments: Ratings and notes on equipment condition categories
• Photographs: Equipment photos you upload through our forms
• Usage Data: Browser type, IP address, pages visited, and interaction data collected through standard analytics tools

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Provide free Market Snapshot valuations for your used construction equipment
• Contact you regarding equipment disposition services, including selling, listing, auction, and premium listing preparation
• Send marketing communications about related services from Tierra Equipment, LLC and IronWorth, including new service offerings, market updates, and promotional materials
• Improve our services and website functionality
• Respond to your inquiries and schedule advisory calls

4. THIRD-PARTY SHARING

We may share your information with trusted third-party partners for the purpose of equipment listing, auction placement, and sale facilitation. These partners are engaged solely to assist in the disposition of your equipment and are bound by confidentiality obligations. We do not sell your personal information to unrelated third parties for their own marketing purposes.

5. SMS, PHONE & TEXT MESSAGE CONSENT

By providing your phone number and checking the consent box on any of our forms, you expressly consent to receive autodialed or prerecorded calls and text messages from IronWorth and Tierra Equipment, LLC at the phone number you provided. These communications may include:

• Notifications about your equipment submission or Market Snapshot
• Follow-up calls from our equipment advisors
• Marketing messages about equipment disposition services and market updates

Message and data rates may apply. Message frequency varies. Consent is not a condition of purchase or use of our services. You may opt out at any time by replying STOP to any text message or by contacting us at [email protected].

6. EMAIL COMMUNICATIONS

By providing your email address and checking the consent box, you agree to receive marketing emails from IronWorth and Tierra Equipment, LLC. Every marketing email will include an unsubscribe link. You may opt out of marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at [email protected]. We will process your opt-out request within 10 business days as required by the CAN-SPAM Act.

7. DATA RETENTION

We retain your personal information and equipment data for as long as necessary to provide our services and fulfill the purposes described in this policy. Submission data, including equipment details and photographs, is retained for up to 3 years after your last interaction with our services. Contact information used for marketing purposes is retained until you opt out. You may request deletion of your data at any time by contacting us at [email protected].

8. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

9. CHILDREN'S PRIVACY

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

11. CONTACT US

If you have questions about this Privacy Policy, your data, or wish to exercise your opt-out rights, please contact us: